Unraveling the Mystery: Who's the Owner of True Religion Jeans?
Hello there, fashion enthusiasts! Today, we're diving into the world of denim to answer a question that's been circulating in the fashion sphere: Who is the owner of True Religion jeans? Guys, explore more in Celebrity Profiles and who is the owner of true religion jeans.
A Brief History of True Religion Jeans
Before we delve into the ownership saga, let's take a quick stroll down memory lane. True Religion Brand Jeans was founded in the early 2000s by Jeff Lubell, a man with a vision to create premium denim that would stand the test of time. Lubell, a former music industry executive, was inspired by the distressed, vintage look of jeans he'd find in second-hand stores. He wanted to recreate that look in new, high-quality denim, and thus, True Religion was born.
True Religion jeans quickly became a staple in Hollywood, with celebrities like Kate Hudson, Britney Spears, and Jessica Simpson sporting their signature horseshoe stitching and distressed details. The brand was synonymous with premium denim, and it wasn't long before they expanded into other apparel and accessories.
The Changing of the Guard: True Religion's Ownership Journey
Now, let's get to the heart of the matter: Who owns True Religion jeans today? The answer to this question is a bit complex, as the brand has changed hands a few times over the years.
The Original Owner: Jeff Lubell
As we mentioned earlier, Jeff Lubell founded True Religion in 2002. He served as the CEO and creative force behind the brand until 2013, when he stepped down from his position.
The Private Equity Takeover
In 2013, TowerBrook Capital Partners, a private equity firm, acquired True Religion in a deal worth $835 million. Lubell remained involved with the brand as a creative consultant, but the day-to-day operations were now in the hands of TowerBrook.
The Chapter 11 Filing and the New Owner
In 2017, True Religion filed for Chapter 11 bankruptcy protection, citing a decline in sales and increased competition in the denim market. As part of their restructuring, the brand sold most of its assets to Tangram Company, a holding company that specializes in acquiring and revitalizing retail brands.
Tangram Company, owned by George Feldenkreis, the former CEO and chairman of Perry Ellis International, emerged as the new owner of True Religion. Feldenkreis, with his extensive experience in the fashion industry, saw potential in the True Religion brand and set out to turn its fortunes around.
The Current Owner: George Feldenkreis and Tangram Company
So, who owns True Religion jeans now? As of 2018, George Feldenkreis and Tangram Company are the proud owners of the brand. Under their stewardship, True Religion has been working on re-establishing its place in the premium denim market. They've focused on improving product quality, updating designs, and expanding their retail presence.
The Future of True Religion Jeans
With a new owner at the helm, True Religion jeans is looking towards a bright future. The brand is committed to staying true to its premium denim roots while also innovating and adapting to the ever-changing fashion landscape.
So there you have it, folks! We've taken you on a journey through the history of True Religion jeans and answered the burning question: Who owns True Religion jeans? From its founding by Jeff Lubell to its current ownership under George Feldenkreis and Tangram Company, True Religion has weathered many storms and continues to be a beloved denim brand.
Until next time, keep your jeans distressed and your spirit undeterred!